0 00:00:12,489 --> 00:00:15,859 Over the past two years, youth unemployment has been on the rise. 1 00:00:15,869 --> 00:00:19,860 It currently represents just under 40% of all unemployment in Australia, 2 00:00:19,870 --> 00:00:22,520 young graduates leaving university and finding it more and 3 00:00:22,530 --> 00:00:25,620 more difficult to enter any form of creative industry. 4 00:00:26,260 --> 00:00:28,520 Now the common stipulation is that 5 00:00:28,719 --> 00:00:33,169 you can't get a job without experience, but you can't get a job to get the experience 6 00:00:33,669 --> 00:00:40,080 now. Meanwhile, 42% of small businesses failed in 2003 to 2007, 7 00:00:40,220 --> 00:00:44,080 and the figures haven't improved much. Amongst many reasons. 8 00:00:44,090 --> 00:00:48,380 This is happening is a consistent lack of quality in their branding, 9 00:00:48,389 --> 00:00:50,650 marketing websites and designs. 10 00:00:50,659 --> 00:00:56,680 The kind of training that these graduates have just spent 3 to 6 years training for 11 00:00:57,330 --> 00:00:57,619 now. 12 00:00:57,630 --> 00:00:59,580 What if there was an enterprise that 13 00:00:59,590 --> 00:01:02,560 bridged these two sets of frightening statistics? 14 00:01:03,209 --> 00:01:04,540 I want to build that bridge